BMW M2 360° VR test drive experience

BMW M2 360° VR test drive experience
With the cooperation of Matsushima Holdings, which operates a dealership business for imported and domestic cars centered in Kyoto, we created a 360-degree VR test drive experience content for the BMW M2.

By using real 360-degree video instead of CGI, we provide a realistic experience that makes viewers feel as if they are actually sitting in the driver's seat and driving the car.

Additionally, by using a DSLR camera, we offer a high-resolution, real 360-degree view of the interior, allowing viewers to appreciate the details, such as the texture of the seats. Furthermore, by incorporating actual movements and audio into the video, we enhance the test drive experience, making it more immersive.

The 360-degree VR test drive experience we created was made available for customers at our store and events, where they could wear VR headsets to engage in the experience. Many customers have expressed that the 360-degree VR test drive experience has been helpful in their decision-making process when purchasing a vehicle, especially in situations where the desired car is not available at the dealership or when a physical display of the vehicle is not possible.

Additionally, for events and exhibitions, our company was responsible for booth design and the development and production of promotional materials. At ACTUAL Inc., we also assist with exhibition planning and participation.

PROJECT INFORMATION

CLIENT
Matsushima HoldingsCo.,Ltd.
ROLE
360°video Production, Photography / Exhibition planning and exhibiting
RELEASE
2024.03.20
CREDITS
METHODS
WHERENESS
360-degree Movie
KEYWORDS
Promotional Tools