ASAHIYAKI × FUKEI

ASAHIYAKI × FUKEI
The FUKEI project, led by ACTUAL Inc., is dedicated to exploring new possibilities for digital communication in traditional crafts, in collaboration with Asahiyaki pottery in Uji, Kyoto. Through 360° video, it captures the process of crafting tea utensils and the artisans' techniques, while employing 3D augmented reality (3DAR) to replicate the dimensionality and intricate details of the tea utensils on the web. This approach lends a tangible quality to online sales. Instead of adapting crafts to the digital format, the project seeks ways for digital technology to approach crafts, conveying the essence of craftsmanship as it is, like a true “landscape” of creation.

3D Modeling of Tea Utensils Using Photogrammetry

Using photogrammetry, we generated 3D data of tea utensils based on photographs captured from 360 degrees. This allows users to explore the tea utensils in a 3D viewer on the web, even if they cannot physically hold them. Additionally, with AR technology, the tea utensils can be projected into the real world, enabling users to experience their actual scale and presence.

Conveying the Craft Behind the Scenes in 360°

Behind every crafted piece lies the maker’s sincere engagement with nature, though this is rarely seen by customers. In this project, we captured Asahiyaki artisans in 360° video as they work with "clay" and "fire." This immersive experience allows customers to witness the craftsmanship first, guiding them toward purchasing the actual pieces afterward.

PROJECT INFORMATION

CLIENT
朝日焼窯元
ROLE
360° Video Production / 3D Scanning / Distribution System Development
RELEASE
2021.2
CREDITS
Web Design: Hajime Logo Design: Sanki Takayama Coding: Tsukasa Hasegawa Coordination: Tairiku Amae
METHODS
360-degree Movie
KEYWORDS
Archiving