ART360°

ART360°
ART360 is a project that archives exhibitions in 360° video and distributes them in multiple languages. Based in Kyoto, the project is supported by the Nishieda Foundation, a public interest foundation, with ACTUAL Inc. managing its operations. By consistently handling research, business planning, branding, 360° video production, and operational management, we aim to realize a future where the physical experience of exhibitions—previously difficult to document and preserve—can be shared across time and distance.

Dialogue and Research for Introducing New Methods

When we first conceived ART360° in 2017, the use of 360-degree video for documenting exhibitions was virtually nonexistent in Japan. Therefore, we initially focused on patiently explaining the technical aspects, the significance of the project, and the potential for future utilization. Fortunately, many stakeholders, including artists, had a latent desire to preserve their exhibitions, leading to an increasing number of individuals who resonated with the purpose of the project.

Through this initiative, we were also able to uncover the challenges and needs faced by users, which has been invaluable for guiding our development efforts.

Designing a Comprehensive Workflow from Capture to Distribution

To provide a high-quality 360° recording experience, we have focused on developing a dedicated player, designing workflows that enable us to complete filming within a limited timeframe, and creating filming consent agreements with exhibition organizers and copyright holders. By innovating at every stage of the process—from capture to distribution—we have achieved stable and reliable exhibition documentation.

Utilizing Archives and VR Exhibition Viewing Programs

The 360° archive serves as a record of experiences for the future, acting as a bridge for viewers to connect with art from different countries or distant pasts. With ART360°, we have designed a VR exhibition viewing program that includes monthly workshops at art spaces in Kyoto. Additionally, we propose the potential of VR in art education through initiatives such as art classes in middle and high schools and educational programs at museums. These efforts aim to expand the possibilities of art education through immersive technology.

PROJECT INFORMATION

CLIENT
Nishieda foundation
ROLE
Project Design / 360° Video Production / Website Development
RELEASE
2020.8
CREDITS
Branding: OVERKAST, Inc. Web Design: Shed Inc. Coding: Masaki Emi, Takeshi Nagayama, Tsukasa Hasegawa Operations:Yuki Tsuji, Miku Oda, Yoshitaka Yatsu, Takeshi Yamada
METHODS
360-degree Movie
WHERENESS
KEYWORDS
Archiving
Virtual Tour